All of us at Concept Hotel Group are very proud to witness the beginning of Stories. Each of our hotels has a tale behind it, giving us our slogan “A Story to Tell”, and is also the reason why you have this magazine in your hands. It is the perfect way of telling stories connected to the pillars on which we base our hotels: art, music, design, architecture, cinema and fashion. The magazine, and the cultural agenda that we have created, are not only for our hotel guests; they are also for those who live locally. We want our experiences to reach a maximum audience, be they visitors or residents.
At the same time we are trying to take hotels to the next level, and we aim to achieve this through the continuous improvement of our products, as a way of differentiating ourselves. Stories aims to also be at this level, through its design and content. We love going against the flow, rather than being just any hotel. It is way more fun to be different, and it also helps us our brands to have their own identity, personality and authenticity. This is what we want to do with our magazine, so that the reader can feel our DNA in these pages.