Magazine

Concept Hotel Group by Desigual

Concept Hotel Group by Desigual

At Concept Hotel Group we like that the brands that collaborate with us have soul, passion, color, cheekiness and a lot of personality. If it is also a homeland and is committed to the environment, all the better. The Barcelona brand DESIGUAL has been commissioned to design the staff uniforms at Paradiso Art Hotel and Romeo’s Motel & Diner this 2020 season. Freshness, an Arty touch and designs that perfectly match the personality of each of the concepts. As hotels like the Royal Hawaian in Honolulu were already doing in the 70s selling waiters’ shirts in the lobby, we like that even the uniform is the object of the client’s desire. Each hotel has a different style and aesthetic and Desigual has managed to connect with each one of them perfectly: in Paradiso, the Tye-Dye shirt that fits with the hotel’s arty concept and in Romeo’s, the red and blue shirt that combines with the color palette of our rogue hotel.

Text : Laura Martínez

Photos : Marc Durà